CEWQI — Cara's Extensive
Web Quality Index

Structured Evaluation & Web Analysis

CEWQI is the evaluation framework I developed to assess websites as interconnected systems rather than isolated design elements.

It examines structure, hierarchy, accessibility, and usability together — identifying where alignment breaks down and where refinement strengthens the overall experience.

Each project receives an indexed assessment to clarify priorities and guide intentional improvement.

CEWQI evaluation framework — layered screens representing the six dimensions

The 6 Dimensions of CEWQI

Every evaluation scores a site across six interconnected dimensions. No dimension stands alone — each influences the others.

01 🏗️

Structural Integrity

Clarity of information architecture and navigational logic

02 👁️

Visual Hierarchy

Typography, spacing, contrast, and cognitive flow

03

Accessibility Alignment

Identifying contrast issues, interaction barriers, and inclusive design gaps that may create friction for users across abilities and contexts

04 🔄

Usability Friction

Interaction clarity, task completion paths, and error tolerance

05 🔗

System Cohesion

Consistency between content, interface, and intent

06 🎨

Visual Design Cohesion

Aesthetic consistency, brand alignment, and the trustworthiness that holds everything together

Applied: Service-Based Website Evaluation

To demonstrate CEWQI in practice, I evaluated a local eco-cleaning service website to identify structural and experiential friction points that may affect visitor clarity and conversion flow.

Purple Fig Eco Cleaning landing page — evaluated using CEWQI framework
Dimension Status Insight
Structural Flow Moderate friction Multiple messaging layers compete in hero, diluting the primary call to action
Hierarchy Clarity Inconsistent Service tiers rely heavily on text differentiation rather than visual weight
Accessibility Partial Color contrast and text density may create friction for users across abilities
Conversion Path Present but dense Early CTA competes with brand storytelling, creating decision friction
Structural Flow Moderate friction

Multiple messaging layers compete in hero, diluting the primary call to action

Hierarchy Clarity Inconsistent

Service tiers rely heavily on text differentiation rather than visual weight

Accessibility Partial

Color contrast and text density may create friction for users across abilities

Conversion Path Present but dense

Early CTA competes with brand storytelling, creating decision friction

I developed CEWQI to formalize the way I see websites — as interconnected systems rather than isolated pages. It helps surface structural gaps, hierarchy inconsistencies, and accessibility blind spots before they become business problems. It is both analytical and adaptable — and it continues to evolve alongside emerging standards and technologies.

— Cara Harpole · CEWQI Framework
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Hi, I'm Cara Harpole —
a UX Design Warrior

UX STRATEGY · ACCESSIBILITY · STRUCTURED WEB EVALUATION
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