Why Queen Pelican?
BP Deepwater Horizon Oil Spill
The BP Deepwater Horizon oil spill was the worst natural diaster in American history. Pelican were shown drenched in crude oil. Many harsh chemicals were used for the clean up causing more problems.
Queen Pelican Cleaning was born
The Louisiana’s state bird – the brown pelicans were in danger because of the oil spill. The new company needed a name that reflected a mission to honor the pelican and establish a green- cleaning business model.
First UX Design Research
Was there a demand for green cleaning services? Were users willing to pay more for those services? People often convey concerns for the environment when asked by researchers, but do they seek out green products and services? The market was still young in 2018.
COVID-19 Changed Everything
I interviewed an owner of a cleaning supply company shortly after the first COVID lock-down. No one in town could keep bleach and other disinfectants on their shelves. New research is needed to test my first assumptions about attitudes and the demand of green cleaning products and services.