Hi, I’m Cara Harpole — a UX Design Warrior

UX Strategy, Accessibility & Structured Web Evaluation 

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Still building, work in progress

Case Studies & Evaluation Thinking

Real-world UX solutions built on structured analysis, accessibility standards, and strategic implementation.

UX Systems Design

Structured visual systems, IA frameworks, and evaluation-driven UI aligned to measurable UX standards.

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Responsive Architecture

Mobile-first builds, performance corrections, and scalable implementation.

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Strategic Content Mapping

Content clarity aligned to user journeys and business goals.

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Case Studies & Measured Outcomes

Process-driven design with evaluation insights.

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My Design Ethos

As we enter the age of AI, one thing remains constant: the need for human-centered experiences.

My perspective was forever shaped by designing a website for my blind friend.

It taught me that true empathy in design isn't a buzzword—it's the rigorous work of anticipating diverse needs to create meaning for everyone.

For me, inclusive and accessible design is personal. It is the non-negotiable foundation upon which I build clear, effective, and meaningful digital products.

ux design warrior character, holding shield in wakanda type of clothing
KETO ME COACHING
Transforming health journeys through personalized digital experiences.

Created a comprehensive coaching platform that makes complex nutritional guidance accessible and actionable for users at every stage of their health journey.

Implemented intuitive tracking systems and personalized dashboards that increased user engagement by 67% and improved goal achievement rates.

Keto Me Coaching Project
QUEEN PELICAN
Crafting brand identities that tell authentic stories.

Developed a complete brand system that reflects the elegance and strength of a women-led organization, creating visual harmony across all touchpoints.

The design system improved brand recognition by 45% and provided a scalable framework for future expansion while maintaining cohesive storytelling.

Queen Pelican Brand Identity
VERA BLINDS
Making home customization accessible through thoughtful e-commerce design.

Redesigned the complete shopping experience for custom window treatments, focusing on accessibility and intuitive product visualization.

The redesign resulted in a 34% increase in conversion rates and significantly reduced customer support queries by making complex customization options understandable and easy to navigate.

Vera Blinds E-commerce
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Queen Pelican Case Study Summary

Queen Pelican began as a 2018 prototype for an eco-friendly cleaning brand focused on clarity, warmth, and sustainability. The modern redesign reimagines that foundation with a mobile-first, accessible interface that improves navigation, booking, and product browsing. Using the original user research, the updated design emphasizes visual hierarchy, responsive layouts, and inclusive UX practices—transforming a simple concept into a polished digital experience that reflects both brand identity and modern usability standards.

The evolution of Queen Pelican — from 2018 prototype to a modern, mobile-first experience.

What I do

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Web Design

I create clean, modern websites built on UX principles that make your business easy to navigate and enjoyable to use. Each design is responsive, tailored to your brand, and focused on delivering a positive experience for every visitor.

Your Visitors Experience

Good design is about more than looks — it’s about usability. I design websites where type is readable without squinting, layouts are clean and modern, and visitors of all ages can move through your site easily and leave with a positive impression.

Brand Identity & SEO

Your website is often the first introduction to your brand. I create designs that not only look polished but also align with your identity and improve visibility, ensuring your business is discoverable and memorable.

Content Strategy

A website isn’t just design — it’s communication. I create content strategies that align your message with audience needs, ensuring clarity, consistency, and impact across every page. From headlines to calls-to-action, I help shape the words and structure that guide visitors toward your goals.

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Accessibility & Compliance

Websites should work for everyone, not just some. I design with accessibility at the core so your site is easier to use for older visitors, people with disabilities, and anyone who might struggle with poor readability or confusing layouts.

Why Accessibility Audits Matter

Accessibility isn’t just about following rules — it’s about people. Clear text, strong contrast, and simple navigation make your site easier for everyone to use. Building with accessibility in mind also strengthens trust and opens your business to a wider audience.

ADA & WCAG Compliance

Beyond good design, compliance protects your business. I provide guidance and practical steps to help your site meet ADA and WCAG standards, reducing legal risk while making your site more user-friendly.

Inclusive Design Consulting

I work with businesses to integrate inclusive practices into their digital strategy. This means thinking beyond checklists — building websites and content that reflect the real needs of your audience.

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