Case Study
Keto Me
Keto Me explores the process of designing a mobile app that not only helps users manage and track their ketogenic lifestyle but also fosters accountability, community support, and inclusivity—prioritizing usability, clear nutritional guidance, and accessibility in a crowded health-and-wellness market.
My Role
UX Designer, Researcher, and Visual Designer
Tools Used
Figma, Photoshop, Illustrator, online card sorting tool
02.
The Problem
Obesity continues to rise in the U.S., with 74% of adults overweight and 43% classified as obese. Despite billions spent on the diet industry, many users experience short-term results without long-term success.
Key challenges users face:
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Lack of diet management skills
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High dropout rates when results aren’t immediate
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Limited accountability and peer support
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Emotional barriers such as cravings, depression, and lifestyle stressors
The challenge was to design an app that simplifies tracking while fostering accountability and connection, creating both individual success and community support.
03.
The Solution
Many keto apps overwhelm users with complex tracking features, poor navigation, or inconsistent nutritional information. The goal was not only to simplify the tracking experience but also to design a platform that fosters community, support, and accountability—helping users stay motivated and connected throughout their health journey.
01.
Project Goals
1. Usability & Simplicity
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Streamline keto tracking with intuitive logging and barcode scanning
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Restructure sitemap into four clear pillars: Coaching, Community, Food, Membership
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Ensure navigation remains simple for first-time users while scalable for advanced needs
2. Community & Accountability
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Create peer-to-peer support features (groups, chat rooms, buddy systems)
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Foster accountability through community events and shared progress tracking
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Integrate local partnerships (e.g., libraries, wellness groups) for in-person meetups
3. Inclusivity & Accessibility
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Support diverse dietary needs (diabetics, vegans, specialized health concerns)
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Incorporate accessibility best practices (ADA/WCAG compliance)
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Provide emotional and lifestyle support (cravings, depression, motivation) to address real barriers to success
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Onboarding Wireframes
Guiding users from first interaction to personalized coaching through simple, structured flows.
Personalized onboarding that connects users with coaches, uncovers challenges, and builds accountability for lasting keto success.
Keto Me Coaching – A Complete User Journey
From choosing the right coach to connecting in live sessions and celebrating measurable results, the Keto Me app guides users through every step of their wellness journey with personalized support and motivation.
Keto Me simplifies the user experience by putting coaching and community at the center, with clear navigation, supportive accountability features, and streamlined tracking tools that empower users to stay motivated and connected.
04.
Digital Refinement
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Royal Blue
Medium Blue
Teal
Dark Blue
03.
Pulling Colors From Existing Brand & Identity
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