Case Studies
01
Queen Pelican Cleaning Case Study
A decade-long UX study examining how an eco-friendly cleaning and product platform evolves in response to real user research and a shifting market. Beginning with a formal discovery process and competitive heuristic analysis, the project grew into three major design iterations — each informed by card sorting, user interviews, and longitudinal observation of Austin’s green cleaning landscape. From paper sketches to a mobile-first Figma prototype, Queen Pelican documents what happens when UX thinking and brand strategy develop together over time.
02
2025
Vera Blinds
A new blinds company needed a modern website to establish credibility and generate leads in a competitive market. The initial desktop-first design exposed mobile usability gaps, and the business had no reliable way to track traffic from social media or Google Ads. The solution delivered a responsive redesign with streamlined navigation and integrated analytics to support measurable growth across devices and channels.
03
2021
Keto Me
Keto Me was a concept-driven wellness coaching app developed to differentiate within a saturated weight-loss market. The challenge involved translating business requirements, community features, and coach-based accountability into a structured digital platform. The solution included brand creation, app architecture, and a full UX design process from research to high-fidelity prototype
