Evaluation Framework

CEWQI — Cara's Extensive Web Quality Index

Structured Evaluation & Web Analysis

CEWQI is the evaluation framework I developed to assess websites as interconnected systems rather than isolated design elements.

It examines structure, hierarchy, accessibility, and usability together — identifying where alignment breaks down and where refinement strengthens the overall experience.

Each project receives an indexed assessment to clarify priorities and guide intentional improvement.

CEWQI evaluation framework

CEWQI In Practice

Applied: Service-Based Website Evaluation

To demonstrate CEWQI in practice, I evaluated a local eco-cleaning service website to identify structural and experiential friction points that may affect visitor clarity and conversion flow.

Purple Fig Eco Cleaning website screenshot used for CEWQI evaluation
Dimension
Status
Insight
Structural Flow
Moderate friction
Multiple messaging layers compete in hero, diluting the primary call to action
Hierarchy Clarity
Inconsistent
Service tiers rely heavily on text differentiation rather than visual weight
Accessibility
Partial
Color contrast and text density may create friction for users across abilities
Conversion Path
Present but dense
Early CTA competes with brand storytelling, creating decision friction
Structural Flow Moderate friction

Multiple messaging layers compete in hero, diluting the primary call to action

Hierarchy Clarity Inconsistent

Service tiers rely heavily on text differentiation rather than visual weight

Accessibility Partial

Color contrast and text density may create friction for users across abilities

Conversion Path Present but dense

Early CTA competes with brand storytelling, creating decision friction

I developed CEWQI to formalize the way I see websites — as interconnected systems rather than isolated pages. It helps surface structural gaps, hierarchy inconsistencies, and accessibility blind spots before they become business problems. It is both analytical and adaptable — and it continues to evolve alongside emerging standards and technologies.

— Cara Harpole · CEWQI Framework