Case Studies
01
Queen Pelican Cleaning Case Study
A multi-year UX study examining how eco-friendly cleaning services structure purchasing and quoting online. Beginning with competitive heuristic analysis using Nielsen’s 10 usability principles, the project evolved into 5+ years of longitudinal research tracking shifts in Austin’s eco-cleaning landscape. Usability testing with five participants informed key flow revisions, while full brand identity and packaging design completed the system.
02
2025
Vera Blinds
A new blinds company needed a modern website to establish credibility and generate leads in a competitive market. The initial desktop-first design exposed mobile usability gaps, and the business had no reliable way to track traffic from social media or Google Ads. The solution delivered a responsive redesign with streamlined navigation and integrated analytics to support measurable growth across devices and channels.
03
2021
Keto Me
Keto Me was a concept-driven wellness coaching app developed to differentiate within a saturated weight-loss market. The challenge involved translating business requirements, community features, and coach-based accountability into a structured digital platform. The solution included brand creation, app architecture, and a full UX design process from research to high-fidelity prototype
